SANTOOR SCHOLARSHIP
MICROSITE
Every year Santoor reaches out to thousands of young women who have finished their tenth grade and looking for monetary assistance and scholarship programs to enter colleges through a social media campaign that leads to a microsite.
Deserving under privileged young female students in villages, towns or cities
To increase the reach and get more students onboard for the scholarship program.
Creative Team : 1 Creative Director + 1 Art Director + 1 Copywriter
We cracked a campaign idea that was an interactive banner on social media platforms. The idea was to show how as individuals we could bring in a difference. The viewer was shown a video that played out the facts of not enough women able to continue their studies due to various factors. Money being one of them. So the video shows how a young woman who should be pursuing her further studies is now forced to work in the fields to support her family. As she walks with a pot of water the viewer is asked to press on the letter 'S' ( for Santoor ) to see how one click can change her future. Instantly on pressing 'S' the same girl is seen transforming and walking with a school bag wearing a uniform. This visual impact coaxed many viewers to recommend deserving students for scholarship programs. The campaign in the end was a success.
The microsite had to be attractive , uplifting and simple. The top panel had a looping video of girls in uniforms walking across the fields. The eligibility needed to be simple and easy to apply.
On clicking the Nominate button a flurry of images of the applicants would balloon out displaying a ticker of the number of people applying, liking and sharing it.
