PROJECT
FBB
Limited data on clients at the start.
To revise the design from the pre-existing structure and push for an upward trend in purchases.
To deliver within the tight timeline
Creative Team : 1 Creative Manager + 2 Art Directors + 1 CopyWriter
Wireframe designed according to the offers and assets that needed to be featured
Copy writer creates options for AIQ in order to have maximum success through email SLPHT’s
The design team creates the layout and the GIF animations
CMS team deploys the emailers
Metrics and heat maps via Harmony are shared with the AD team highlights the data and the click zones
The team discusses the pros and cons with the Creative strategist and works on improvements
We used smart SLPHTs, Gifs and interesting layout styles to grab the attention of the customer.
Displaying variety of styles led to higher engagement
Mystery offers drive significant demand
Calling out time left/ countdown timers drive more clicks
Animated GIF sections
Layout sections
Targeting customers based on their climatic zones and featuring product variations for outdoors and indoors
COLDER ZONES
WARMER ZONES
INDOOR VS OUTDOOR
Final Layouts
