FBB

Limited data on clients at the start.

To revise the design from the pre-existing structure and push for an upward trend in purchases. To deliver within the tight timeline

Creative Team :  1 Creative Manager + 2 Art Directors + 1 CopyWriter

Wireframe designed according to the offers and assets that needed to be featured

Copy writer creates options for AIQ in order to have maximum success through email SLPHT’s.

The design team creates the layout and the GIF animations.

CMS team deploys the emailers.

Metrics and heat maps via Harmony are shared with the AD team highlights the data and the click zones.

The team discusses the pros and cons with the Creative strategist and works on improvements.

We used smart SLPHTs, Gifs and interesting layout styles to grab the attention of the customer.

Displaying variety of styles led to higher engagement